Everything you need to know before starting a retail business 29^th November 2021

The retail business in India has evolved amongst the most diverse and fast-paced businesses in the world. As per the FDI confidence index, India is the world's fifth-largest player in the retail sector. It is a highly competitive section that needs a lot of planning, because, with so much competition, one decision can easily make or break your business.

Starting your retail business is exciting but also challenging at the same time. From ensuring the correct products to giving good after-sales service, every bit counts. For this occasion, Seth Godin correctly said, "The only thing worse than starting something and failing is not starting something." So, to help you succeed in your venture, we've put down some key aspects to look after.

These key points help you establish your business and flourish in the long run.

1. Research has the most prominent role in the success:
You must research to understand better your target market and the type of customers you want to attract. Along with that, it is also crucial to determine whether the product you're trying to sell has any demand. It will also assist you in choosing the best possible location for your business based on demographics. Above all, good research and market analysis will give you an edge over all the competitors.

2. Manage your capital smartly:
Managing your capital will help you sustain your business plan. Setting up a current bank account is not enough. Your budgeting, finances, cash flow, payments, and invoicing are of utmost importance too. Consider having a good accounting software. It is fast, reliable, and more accessible than physically maintaining records.

3. Market your business correctly:
People love unique things and creative ideas. When you have an identity and design for your store, you stand out. Market your venture in a way that makes your brand feel appealing. Apart from traditional forms of marketing, use the digital marketing, social media and online campaigns to promote your store on internet. Set up a website, put email marketing in action, and watch your business flourish and your customers multiply.

*Pro-tip - Your in-store design, & layout play a significant role in attracting more customers.

4. Abide by the law:
There are numerous legal obligations you need to follow while setting up your business. Consulting a legal professional or a business counsel to determine which laws you must comply with, is always recommended.

5. Protect your business:
You need to be ready for unforeseen circumstances; there are various ways to protect your venture, one of the most crucial is insurance. Having the correct insurance can assist in safeguarding your company, consumers, and money. The type that businesses go for is public liability insurance. Magma HDI provides you with the best public liability insurance in India, so ensure that you make a wise decision and protect your new business with financial safety.

To wrap up, consider all aspects mentioned above to help you in your approach to a new start. Don't forget your objectives and goals, as it gives you a direction to figure out ways to operate your business successfully. So, keep the grind going on, and make your dream business bring you fortunes.

Click HERE to know more about public liability insurance in India.

Disclaimer: The information provided above is for illustrative purposes only. To get more details, please refer to policy wordings and prospectus before purchasing a policy.