Incentives for policyholders may encourage safe driving on roads 22^nd February 2023

The number of vehicles on Indian roads is witnessing an ever-increasing trend. This graph simultaneously shows a sharp rise in online motor insurance policyholders. This is primarily due to the increase in the disposable incomes of families and the changing lifestyle. However, this has also resulted in a drastic increase in road accidents and road rage cases.

It is the need of the hour to promote safe driving on the roads so that people feel protected while using the streets. Providing various incentives for policyholders by online motor insurance companies may encourage safe driving on the roads. Let us see how.

1. Telematics:
Driver telematics is gaining popularity and is an important tool to study and alter irresponsible driver behaviour on the roads. It can also be used as a data analysis tool to provide insights into driving behaviour and reward or penalise a driver.
Telematics in insurance can be app-based or black-box based. It can be useful in tracking driver behaviour, speed, acceleration style, clutch use, braking pattern, etc. Motor insurers can develop a point-based system and reward safe driving on roads with positive points. This means you will be rewarded with positive points if you maintain a good average speed, do not jump traffic signals, and are not involved in any accidents.
On the other hand, you can be penalised by providing negative points if you overspeed, jump traffic signals, or indulge in rash driving and accidents.
The drivers with positive points at the end of the insurance term get a discount on their renewal premium as an incentive. Drivers with net negative points at the end of the year will be charged a higher premium as a punishment. This can provide drivers, especially beginners, a great incentive to drive safely and responsibly to lower their premiums.

2. No-claim Bonus:
Most online motor insurance companies already provide a no-claim bonus or NCB to incentivise safe driving under a comprehensive car insurance policy. You get discounts of up to 50% of the insurance premium at the time of renewal if you have yet to make any claim throughout the year.
NCB is a great incentive for policyholders to encourage safe driving on roads. It encourages driving responsibly and safely, thereby preventing accidents. NCB ranges from a 20% discount in the first year of renewal to 50% for the fifth or higher claim-free year.

3. Damages and dents:
Motor insurance companies can provide incentives such as discounts on renewal premiums to the drivers to keep their cars free from scratches, external damages, and dents. They can check for such external damages during insurance renewal and reward the customers with minimal or nil external damage. This will motivate the drivers to drive safely on the roads so that they do not engage in any collision or accident with other vehicles or property.

Providing incentives for policyholders to encourage safe driving on the roads is paramount and the need of the hour. The number of accidents and loss of lives and property due to them will decrease significantly. Moreover, this will benefit online motor insurance companies, as safe driving will mean fewer claims resulting in higher profits.

Online motor insurance companies highlight the incentives they plan to provide on their websites and all the portals providing online motor insurance services. Potential policy buyers should go through these incentives and policy details to choose the best online motor insurance policy. Irrespective of the incentives and benefits, drivers must always have the mindset of safe driving.

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Disclaimer: The information provided above is for illustrative purposes only. To get more details, please refer to policy wordings and prospectus before purchasing a policy.